There’s no need to shout. This is how you sell...

There’s no need to shout.

This is how you sell products today.

It’s not about featuring celebrities, using a famous director or having huge budgets. It’s about keeping it real. It’s about imagination, creativity and bravery (in going against the tide). It’s about connection and emotion.

Imagine how this ad could have been done. “Buy our stuff! It’s really good, great value, and better than the stuff the other guy sells!”

Doesn’t stand a chance against this, does it?

3 months ago comments

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Today, it costs just as much to say a lot as it does to say a little. And that's the problem.

Thanks to the internet, consumer behavior is changing beyond all recognition. This new generation of consumer is smarter, more knowledgeable, more social and more selective than ever before.

Today, many companies over-complicate their business value communication to a point that it leaves their prospective customers confused, annoyed and frustrated. Yesterday such things were an irritating annoyance. Today they can spell commercial catastrophe.

Work In Progress is a collection of thoughts and ideas on how companies succeed - and fail - in their business value communication.

Read the main KEXINO blog over at www.businessvaluematters.com

Work In Progress

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