You’re investing in printing, packaging, overseas distribution and goodness-knows what else.  Yet you choose not to invest in transcreating your text into the destination language. A great example of someone getting it oh so wrong. It’s a shame, as their tea tastes great… (click on the image to enlarge)

You’re investing in printing, packaging, overseas distribution and goodness-knows what else.  Yet you choose not to invest in transcreating your text into the destination language.

A great example of someone getting it oh so wrong. It’s a shame, as their tea tastes great…

(click on the image to enlarge)