February 2012
1 post
October 2011
3 posts
Mass marketing is increasingly turning into a mass of niches.
“It isn’t that people are mean or cruel. They’re just busy. Nobody wants to read...”
– Steven Pressfield (Hat tip to Austin Kleon)
Business buyers don’t buy your product / service. They buy into your approach to solving their problem.
August 2011
1 post
June 2011
1 post
April 2011
4 posts
Explanation Of Online Translation Management
Translation and Localisation: Qarto by KEXINO
7 tags
Easier Artwork Localization
Increasingly, customers are expecting your documentation to look professionally-produced. Sending them Word document - or a PDF of a Word document - no longer makes the grade.
Using professional desktop publishing (DTP) software, like Adobe InDesign or QuarkXPress (MS Publisher? I said “professional”) used to be used just for brochures and catalogs. Today, DTP files form the basis...
March 2011
2 posts
4 tags
A word to the wise
Selling your wares outside of your home territory or country is, I’m guessing, pretty central to your company’s health. It’s a rare organization indeed that can still plan for strong growth without looking at attracting international customers.
So what do you do about all the stuff that you need to translate?
sales and marketing collateral,
back-office paperwork,
human...
3 tags
Brand Mis-management
So, you’re a brand manager.
You’re responsible for how the product, service and/or corporate brand is represented within your designated markets.
You’ve developed brand guidelines, ID documentation and so on. More than that, you police these rules as though your very existence depends on it.
Good for you.
Now, what do you do when your company sells to a foreign country...
February 2011
2 posts
"Good Enough" isn't good enough.
Most of the time, “good enough” will do. It won’t get you credit or recognition, but it won’t get you fired either.
In contrast, obsessing over the last 1-2% to get to what you would call ‘perfection’ is a waste of time and effort. There comes a point where it takes more and more energy to achieve smaller and smaller gain.
But unless we aim higher than we feel...
January 2011
1 post
My new about.me landing page →
I have a number of contact landing pages - such as this one, or this one, but I keep coming back to about.me
December 2010
1 post
November 2010
1 post
We've Moved
Come see us at our new home.
October 2010
1 post
September 2010
2 posts
July 2010
2 posts
50 Companies that get it →
When companies underestimate low-cost rivals -... →
June 2010
3 posts
Giant footprints found on Santa Monica beach →
No, it’s not PhotoShop. It’s publicity for the new King Kong attraction at Universal Studios Hollywood.
Great T-Shirt design for the upcoming football... →
A company that gets it.
May 2010
1 post
April 2010
3 posts
2 tags
“Your business doesn’t plug into Social Media.
Social Media plugs into...”
2 tags
Need to get a QuarkXPress / Adobe InDesign... →
March 2010
1 post
“The best camera is the one you have with you.”
– Unknown, often attributed to Ansel Adams (via claytoncubitt)
October 2009
1 post
September 2009
1 post
July 2009
1 post
March 2009
1 post
